Well People

Challenge

Partnered with cross-functional teams to lead UX, UI design, and front-end development efforts. The strategy centered around simplifying product discovery, integrating clean beauty education, and modernizing the experience across mobile and desktop. I also collaborated on technical integrations that support dynamic content and scalability.

Strategy

Worked across design and development to implement intuitive navigation, ingredient-forward PDPs, and guided shopping tools that empower conscious consumers to make informed choices. My role included creating reusable UI patterns, aligning brand voice with interaction design, and ensuring smooth integration with CMS and eCommerce platforms.