Keys Soulcare

Challenge

Launch and evolve the digital experience for lifestyle brand Keys Soulcare—balancing soulful storytelling with usability, discovery, and long-term flexibility.

Strategy

Led UX and UI design with a focus on scalable components, brand-aligned content, and tools supporting education and conversion. Post-launch, I applied new insights to refine key touchpoints for both new and returning users.

Solution

Refined navigation, homepage, and product detail pages to reflect updated behaviors. Introduced logic-based homepage modules that personalize content by visit frequency—educating new users and surfacing fresh drops or rituals for return visitors.

Outcome

The updated experience offers a more intuitive, tailored journey. Ongoing improvements have boosted engagement, supported repeat visits, and deepened alignment between brand intention and user interaction.