e.l.f. Beauty

Challenge

e.l.f. Beauty set out to create a corporate website as distinctive as its brand—one that communicated its purpose-driven ethos, celebrated its growing portfolio, and broke away from traditional corporate templates.

Strategy

Partnered with agency and internal teams to shape an experience rooted in bold storytelling, expressive visuals, and intuitive flow.

Solution

Crafted a modern, immersive corporate website that breaks from traditional beauty sites—featuring editorial-style storytelling, seamless scroll behavior, and vibrant motion to bring the brand’s personality forward.

Outcome

The final experience redefined what a corporate site can be—bold, expressive, and proudly nontraditional. It resonated with audiences and industry alike, earning both a Webby and People’s Voice award in 2025.